Design thinking. Business results.
Industry insights, studio updates, and design perspectives
— written for businesses that take their brand seriously,
— read by creatives who move the needle
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Mc Samuel Shoko
Why Solo Design Studios Are Winning B2B Clients From Big Agencies
business
Wed Dec 11 2024
Businesses are moving away from bloated agency retainers. Here's why a focused solo studio often delivers better work, faster — and what that means for you.
5min
Sir Mc Samuel
How to Get the Most Out of a Design Retainer
studio
Thu Jan 11 2024
A retainer is only as good as how you use it. Here's how to structure your requests, manage turnarounds, and get maximum value every month.
5min
All Articles
Everything we've published — browse at your own pace.
Mc Samuel Shoko
Why Solo Design Studios Are Winning B2B Clients From Big Agencies
business
Wed Dec 11 2024
Businesses are moving away from bloated agency retainers. Here's why a focused solo studio often delivers better work, faster — and what that means for you.
5min
Sweet Potato
The Design Trends B2B Brands Should Actually Pay Attention to in 2025
design
Wed Feb 19 2025
Not every trend is worth chasing. Here are the ones that actually affect how B2B buyers perceive your brand — and which ones to ignore.
6min
Alison Burgers
What We Learned Designing a Full Brand Identity in 5 Days
branding
Fri Nov 21 2025
Speed doesn't have to mean shortcuts. Here's how we approached a full brand identity project on a tight timeline — and what we'd do differently.
4min
Clarkson Bro
Good Design Is a Business Decision — Not Just an Aesthetic One
design
Wed Feb 11 2026
Every design choice affects how your customers trust, perceive, and buy from you. Here's why design belongs in the boardroom, not just the marketing team.
3min
Van Damme
The Productized Design Model — How It Works and Why We Use It
studio
Fri May 08 2026
Flat monthly pricing, one request at a time, pause anytime — here's why we chose the productized model and how it benefits the businesses we work with.
5min
Claude Jean
5 Signs Your Brand Has Outgrown Its Current Design
business
Thu Aug 28 2025
Brands grow. Sometimes the design doesn't keep up. Here are the clearest signs it's time for a refresh — and what to do about it.
2min
Sir Mc Samuel
How to Get the Most Out of a Design Retainer
studio
Thu Jan 11 2024
A retainer is only as good as how you use it. Here's how to structure your requests, manage turnarounds, and get maximum value every month.
5min
Clarkson Bro
What Makes a Trade Show Booth Actually Work
design
Wed Jun 12 2024
Most trade show booths blend into the background. Here's what separates the ones that stop foot traffic from the ones people walk past.
4min
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